"Location, location, location." That's the key to the success of three properties that are often voiced Ciputra, Indonesia's property Begawan. Throughout are in a strategic location, there is no story of failure of a property. Success factors are less meaningful if the location factor is not held. In the same way of thinking, I said that "Trust, Trust, Trust" is the key to a successful online store in Indonesia.

It is important to create a distinctive webstrore Indonesia, which according to user behavior Indonesian Internet users. It is necessary to complete online store with online payment system that supports transactions. No doubt that the store is opened in online 24 hours a day should also be equipped with a variety of online communication tools to serve customers online.

However, after meeting with several online stores and buyers quiet discussions with some successful online stores reap hundreds of millions of dollars per month, there are fundamental things that must be owned by the owner of online store. Nothing else is TRUST.

Most of Indonesia's Internet users still do not have a culture of buying online. Who have already done online transaki still be careful in shopping.

There's always a question before buying consumer goods in cyberspace. For example:

a. Is it true that the goods on display at the online store absolutely no inventory?

b. How does the quality of these goods? Does accordance with the written and photographed?

c. Are things really going to transfer if already paid by the consumer.

d. What if the item purchased was defective or not to order.

e. And the thousand and one other question that may arise due to online shopping delete direct contact between buyers and sellers.

Online store owners usually can not wait. They think, if it appears in the virtual world, orders will come by themselves if they do online marketing correctly. The fact is not.

Most successful online store, as far as I observed, it is not much to do in a massive marketing effort. Instead, they determined to build their customer base. There is one buyer they serve well (goods delivered on time, if the defect is replaced, even if you do not like anything could have changed). One satisfied customer will tell others who became interested in buying these online stores. Additional new customers were being served as possible. Just a satisfied customer is then related his experience to others. And so on and so forth, so that a positive viral regarding confidence in online stores are formed.

Viral marketing of satisfied customers is the best marketing for online stores. Not surprisingly, the biggest sales of a successful online store is coming from repeat ORDER (repeat purchases of the same customers). Not the purchase of new customers. That's the reason I say that? Trust, Trust, Trust? is the key to a successful online store Indonesian success.